About TamJai Yunnan Mixian


TamJai Yunnan Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Mainland China. Our brand has over 24 years of history and the first restaurant under the TamJai Yunnan Mixian brand in Hong Kong was opened in 1996. In 2021, we opened our first restaurant under our brand in Mainland China.

Vision

Through our continuous conscientious effort, quality ingredients & caring service, we aspire to realise our vision of being a leading responsible and sustainable F&B operator in Hong Kong’s Mixian Market, and strive to become one of the most popular restaurants for all Chinese around the world.

Mission

To serve the community with our made-to-order quality delicacies in a direct & consistent way, without any fuss, that gives a unique intimacy & enjoyment.

Values

Trustworthy, without any fuss, empathetic, teamwork, reasonable, consistent, well-balanced, quality ingredients.

Awards & Accolades

2023

The Markies Rewards

MARKIES AWARDS 2023: Best Idea – Customer Engagement [Bronze]

MARKIES AWARDS 2023: Best Idea – Branded Content [Bronze]

MARKIES AWARDS 2023: Best Use of  Venue [Bronze]

MARKIES AWARDS 2023: Best Idea – Design [Sliver]

MARKIES AWARDS 2023: Best Idea – Public Relations [Sliver]

MARKIES AWARDS 2023: Best Idea – Integrated Marketing [Gold]

Marketing Interactive

PR Awards 2023: Best Branding Strategy [Bronze]

PR Awards 2023: Best PR Campaign – Public Awareness [Sliver]

PR Awards 2023: Best PR Campaign – Partnership/Sponsorship [Sliver]

PR Awards 2023: Best PR Campaign – Food & Beverage [Gold]

Weekend Weekly

最回味食府金獎

必吃米線大獎 – 必吃米線票王

U Magazine

「我最喜愛食肆選舉 2023」- 我最喜愛粥粉麵店

明報網站

「明報網站」智醒品牌卓越大獎2023

2022

Marketing Magazine

Marketing Excellence Awards 2022: Marketing of the Year – TamJai

Marketing Magazine

DigiZ Awards 2022: Best Launch & Rebranding (Gold)

DigiZ Awards 2022: Best Branded Content (sliver)

DigiZ Awards 2022: Best Event (sliver)

DigiZ Awards 2022: Best Video (Bronze)

DigiZ Awards 2022: Best Video (Gold)

PR Awards 2022: Best Influencers Strategy (Gold)

PR Awards 2022: Best Viral Campaign (Gold)

PR Awards 2022: Best Performance Campaign (Gold)

PR Awards 2022: Best Use of Technology (Gold)

PR Awards 2022: Best Use of Virtual Platforms (Gold)

PR Awards 2022: Best Promotional Campaign (Silver)

PR Awards 2022: Best Use of Content (Gold)

PR Awards 2022: Best Branding Strategy (Bronze)

PR Awards 2022: Best PR Campaign – Food and Beverage (Bronze)

PR Awards 2022: Best PR Campaign – Food and Beverage (Gold)

PR Awards 2022: Best Storytelling Strategy (Gold)

PR Awards 2022: Best Integrated Communications (Gold)

PR Awards 2022: Best Innovative Campaign (Silver)

PR Awards 2022: Best PR Campaign – Partnership/Sponsorship(Bronze)

PR Awards 2022: Best of Show – Brand (Tam Jai International)

Marketing Magazine

Marketing Excellence Awards 2022: Excellence in Branded Content (Silver)

Marketing Excellence Awards 2022: Excellence in Content Marketing (Silver)

Marketing Excellence Awards 2022: Excellence in KOL Partnership (Silver)

Marketing Excellence Awards 2022: Excellence in Public Relations (Bronze)

Marketing Excellence Awards 2022: Excellence in Exclusive Event (Gold)

Marketing Excellence Awards 2022: Excellence in Innovation (Silver)

Marketing Excellence Awards 2022: Excellence in Social Media (Silver)

Marketing Excellence Awards 2022: Excellence in Creative Design (Bronze)

The Markies Rewards

Best Idea Branded Content [Bronze]

Best Idea Design [Gold]

Best Idea Partnership / Sponsorship [Gold]

Best Idea Public Relations – [Silver]

Best Idea Social Media [Bronze]

U Magazine

Favorite Food Awards 2022

The Hong Kong Council of Social Service

Caring Company

2021

Marketing Magazine

MARKIES AWARDS: Best of Show – Campaign

MARKIES AWARDS: Best Idea – Customer Engagement [Gold]

MARKIES AWARDS: Best Idea – Design [Gold]

MARKIES AWARDS: Best Idea – Influencer [Gold]

MARKIES AWARDS: Best Use of Influencer [Gold]

MARKIES AWARDS: Best Use of Social Media [Gold]

MARKIES AWARDS: Best Idea – Social Media [Silver]

MARKIES AWARDS: Best Use of Content [Silver]

MARKIES AWARDS: Best Idea – Branded Content [Bronze]

Marketing Magazine

DigiZ Awards 2021: Most Innovative Branded Content [Gold]

DigiZ Awards 2021: Most Effective Viral Campaign [Gold]

DigiZ Awards 2021: Best Digital Content Marketing Programme [Silver]

DigiZ Awards 2021: Best Social Media Strategies [Silver]

PR Awards 2021: Campaign of the Year [Gold]

PR Awards 2021: Best PR Campaign – Food & Beverage [Gold]

PR Awards 2021: Best PR Campaign – Public Awareness [Gold]

PR Awards 2021: Best Launch/Rebranding [Gold]

PR Awards 2021: Best Integrated Communications[Gold]

PR Awards 2021: Best Use of Content [Gold]

PR Awards 2021: Best Use of Social Media [Gold]

PR Awards 2021: Best Result-driven Campaign [Silver]

PR Awards 2021: Best Influencers Strategy [Silver]

Marketing Magazine

Marketing Excellence Awards 2021: Excellence in Branded Content [Gold]

Marketing Excellence Awards 2021: Excellence in Public Relations [Gold]

Marketing Excellence Awards 2021: Excellence in Social Media [Silver]

Marketing Excellence Awards 2021: Excellence in Innovation [Silver]

Marketing Excellence Awards 2021: Excellence in Launch/Rebranding [Bronze]

Marketing Excellence Awards 2021: Excellence in Partnership [Bronze]

IAB Hong Kong

Best Use of Video in Social Media

The Association of Accredited Advertising Agencies of Hong Kong

Hong Kong Kam Fan Awards 2021: Design single –Promotional Item Design [Silver]

Hong Kong Kam Fan Awards 2021: Media single –Best use of Ambient [Bronze]

Hong Kong Kam Fan Awards 2021: Media single –Best use of Branded Content & Sponsorship [Bronze]

Hong Kong Kam Fan Awards 2021: Pivot single –Beverages, Food, Snacks, Confectionery [Bronze]

Hong Kong Kam Fan Awards 2021: Hong Kong Roots – Culture Roots [Bronze]

Hong Kong Kam Fan Awards 2021: Hong Kong Roots –People Roots [Bronze]

Deliveroo

Listed World – 2 of the most ordered Deliveroo Dishes

Hong Kong Brand Development Council

Hong Kong Top Service Brand 2020

U Magazine

「Favorite Food Awards 2021」- 我最喜愛粥粉麵店

The Hong Kong Council of Social Service

Caring Company

2020

Marketing Magazine

MARKIES AWARDS: Best Idea – Influencer [Silver]

Marketing Magazine

DigiZ Awards 2020: Best Video Campaign [Silver]

Marketing Magazine

DigiZ Awards 2020: Best Creative Use of Influencer [Silver]

Weekend Weekly

必吃食店大獎 – 必吃米線票王

Weekend Weekly

最回味食府金獎

U Magazine

「我最喜愛食肆選舉 2020」- 我最喜愛粥粉麵店

Asia Brand Development Association

Hong Kong Famous Brands

Employees Retraining Board

Manpower Developer Award

The Hong Kong Council of Social Service

Caring Company 5+

2019

Weekend Weekly

必吃粥粉麵店食店大獎

Weekend Weekly

單身必吃餐聽票王

Asia Brand Development Association

Hong Kong Famous Brands

The Hong Kong Council of Social Service

Caring Company 5+

Hong Kong Tourism Board

Quality Tourism Services Scheme

2018

Hong Kong Institute of Marketing

Market Leadership Award

The Hong Kong Council of Social Service

Caring Company

Hong Kong Tourism Board

Quality Tourism Services Scheme

2017

Metro Broadcast

Hong Kong Digital Brand Awards

The Hong Kong Council of Social Service

Caring Company

Hong Kong Tourism Board

Quality Tourism Services Scheme

2016

La Commanderiedes Cordons Bleus de France And GHM

Recommendation Restaurant

Madman Monologue

廣告狂人品牌專頁賞

CLP

中電「環保節能機構」嘉許計劃2016 – 新派美食銀獎

The Hong Kong Council of Social Service

Caring Company

Hong Kong Tourism Board

Quality Tourism Services Scheme

2015

Weekend Weekly

最回味食府金獎

The Hong Kong Council of Social Service

Caring Company

Hong Kong Tourism Board

Quality Tourism Services Scheme

2014

La Commanderiedes Cordons Bleus de France And GHM

Recommendation Restaurant

The Hong Kong Council of Social Service

Caring Company

Hong Kong Tourism Board

Quality Tourism Services Scheme