TamJai Yunnan Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Mainland China. Our brand has over 24 years of history and the first restaurant under the TamJai Yunnan Mixian brand in Hong Kong was opened in 1996. In 2021, we opened our first restaurant under our brand in Mainland China.
About TamJai Yunnan Mixian
Vision
Through our continuous conscientious effort, quality ingredients & caring service, we aspire to realise our vision of being a leading responsible and sustainable F&B operator in Hong Kong’s Mixian Market, and strive to become one of the most popular restaurants for all Chinese around the world.
Mission
To serve the community with our made-to-order quality delicacies in a direct & consistent way, without any fuss, that gives a unique intimacy & enjoyment.
Values
Trustworthy, without any fuss, empathetic, teamwork, reasonable, consistent, well-balanced, quality ingredients.
Awards & Accolades
2022
Marketing Magazine
Marketing Excellence Awards 2022: Marketing of the Year – TamJai
Marketing Magazine
DigiZ Awards 2022: Best Launch & Rebranding (Gold)
DigiZ Awards 2022: Best Branded Content (sliver)
DigiZ Awards 2022: Best Event (sliver)
DigiZ Awards 2022: Best Video (Bronze)
DigiZ Awards 2022: Best Video (Gold)
PR Awards 2022: Best Influencers Strategy (Gold)
PR Awards 2022: Best Viral Campaign (Gold)
PR Awards 2022: Best Performance Campaign (Gold)
PR Awards 2022: Best Use of Technology (Gold)
PR Awards 2022: Best Use of Virtual Platforms (Gold)
PR Awards 2022: Best Promotional Campaign (Silver)
PR Awards 2022: Best Use of Content (Gold)
PR Awards 2022: Best Branding Strategy (Bronze)
PR Awards 2022: Best PR Campaign – Food and Beverage (Bronze)
PR Awards 2022: Best PR Campaign – Food and Beverage (Gold)
PR Awards 2022: Best Storytelling Strategy (Gold)
PR Awards 2022: Best Integrated Communications (Gold)
PR Awards 2022: Best Innovative Campaign (Silver)
PR Awards 2022: Best PR Campaign – Partnership/Sponsorship(Bronze)
PR Awards 2022: Best of Show – Brand (Tam Jai International)
Marketing Magazine
Marketing Excellence Awards 2022: Excellence in Branded Content (Silver)
Marketing Excellence Awards 2022: Excellence in Content Marketing (Silver)
Marketing Excellence Awards 2022: Excellence in KOL Partnership (Silver)
Marketing Excellence Awards 2022: Excellence in Public Relations (Bronze)
Marketing Excellence Awards 2022: Excellence in Exclusive Event (Gold)
Marketing Excellence Awards 2022: Excellence in Innovation (Silver)
Marketing Excellence Awards 2022: Excellence in Social Media (Silver)
Marketing Excellence Awards 2022: Excellence in Creative Design (Bronze)
The Markies Rewards
Best Idea Branded Content [Bronze]
Best Idea Design [Gold]
Best Idea Partnership / Sponsorship [Gold]
Best Idea Public Relations – [Silver]
Best Idea Social Media [Bronze]
U Magazine
Favorite Food Awards 2022
The Hong Kong Council of Social Service
Caring Company
2021
Marketing Magazine
MARKIES AWARDS: Best of Show – Campaign
MARKIES AWARDS: Best Idea – Customer Engagement [Gold]
MARKIES AWARDS: Best Idea – Design [Gold]
MARKIES AWARDS: Best Idea – Influencer [Gold]
MARKIES AWARDS: Best Use of Influencer [Gold]
MARKIES AWARDS: Best Use of Social Media [Gold]
MARKIES AWARDS: Best Idea – Social Media [Silver]
MARKIES AWARDS: Best Use of Content [Silver]
MARKIES AWARDS: Best Idea – Branded Content [Bronze]
Marketing Magazine
DigiZ Awards 2021: Most Innovative Branded Content [Gold]
DigiZ Awards 2021: Most Effective Viral Campaign [Gold]
DigiZ Awards 2021: Best Digital Content Marketing Programme [Silver]
DigiZ Awards 2021: Best Social Media Strategies [Silver]
PR Awards 2021: Campaign of the Year [Gold]
PR Awards 2021: Best PR Campaign – Food & Beverage [Gold]
PR Awards 2021: Best PR Campaign – Public Awareness [Gold]
PR Awards 2021: Best Launch/Rebranding [Gold]
PR Awards 2021: Best Integrated Communications[Gold]
PR Awards 2021: Best Use of Content [Gold]
PR Awards 2021: Best Use of Social Media [Gold]
PR Awards 2021: Best Result-driven Campaign [Silver]
PR Awards 2021: Best Influencers Strategy [Silver]
Marketing Magazine
Marketing Excellence Awards 2021: Excellence in Branded Content [Gold]
Marketing Excellence Awards 2021: Excellence in Public Relations [Gold]
Marketing Excellence Awards 2021: Excellence in Social Media [Silver]
Marketing Excellence Awards 2021: Excellence in Innovation [Silver]
Marketing Excellence Awards 2021: Excellence in Launch/Rebranding [Bronze]
Marketing Excellence Awards 2021: Excellence in Partnership [Bronze]
IAB Hong Kong
Best Use of Video in Social Media
The Association of Accredited Advertising Agencies of Hong Kong
Hong Kong Kam Fan Awards 2021: Design single –Promotional Item Design [Silver]
Hong Kong Kam Fan Awards 2021: Media single –Best use of Ambient [Bronze]
Hong Kong Kam Fan Awards 2021: Media single –Best use of Branded Content & Sponsorship [Bronze]
Hong Kong Kam Fan Awards 2021: Pivot single –Beverages, Food, Snacks, Confectionery [Bronze]
Hong Kong Kam Fan Awards 2021: Hong Kong Roots – Culture Roots [Bronze]
Hong Kong Kam Fan Awards 2021: Hong Kong Roots –People Roots [Bronze]
Deliveroo
Listed World – 2 of the most ordered Deliveroo Dishes
Hong Kong Brand Development Council
Hong Kong Top Service Brand 2020
U Magazine
「Favorite Food Awards 2021」- 我最喜愛粥粉麵店
The Hong Kong Council of Social Service
Caring Company
2020
Marketing Magazine
MARKIES AWARDS: Best Idea – Influencer [Silver]
Marketing Magazine
DigiZ Awards 2020: Best Video Campaign [Silver]
Marketing Magazine
DigiZ Awards 2020: Best Creative Use of Influencer [Silver]
Weekend Weekly
必吃食店大獎 – 必吃米線票王
Weekend Weekly
最回味食府金獎
U Magazine
「我最喜愛食肆選舉 2020」- 我最喜愛粥粉麵店
Asia Brand Development Association
Hong Kong Famous Brands
Employees Retraining Board
Manpower Developer Award
The Hong Kong Council of Social Service
Caring Company 5+
2019
Weekend Weekly
必吃粥粉麵店食店大獎
Weekend Weekly
單身必吃餐聽票王
Asia Brand Development Association
Hong Kong Famous Brands
The Hong Kong Council of Social Service
Caring Company 5+
Hong Kong Tourism Board
Quality Tourism Services Scheme
2018
Hong Kong Institute of Marketing
Market Leadership Award
The Hong Kong Council of Social Service
Caring Company
Hong Kong Tourism Board
Quality Tourism Services Scheme
2017
Metro Broadcast
Hong Kong Digital Brand Awards
The Hong Kong Council of Social Service
Caring Company
Hong Kong Tourism Board
Quality Tourism Services Scheme
2016
La Commanderiedes Cordons Bleus de France And GHM
Recommendation Restaurant
Madman Monologue
廣告狂人品牌專頁賞
CLP
中電「環保節能機構」嘉許計劃2016 – 新派美食銀獎
The Hong Kong Council of Social Service
Caring Company
Hong Kong Tourism Board
Quality Tourism Services Scheme
2015
Weekend Weekly
最回味食府金獎
The Hong Kong Council of Social Service
Caring Company
Hong Kong Tourism Board
Quality Tourism Services Scheme
2014
La Commanderiedes Cordons Bleus de France And GHM
Recommendation Restaurant
The Hong Kong Council of Social Service
Caring Company
Hong Kong Tourism Board
Quality Tourism Services Scheme
